TIVIC HEALTH
Website Case Study
PROJECT BRIEF
This growing medical device company was in need of a strategic overhaul of its Amazon Ad campaign structure in order to bring down their cost per acquisition (CPA). The previous campaigns were run by a third-party app that lacked adequate detail and structure. Our team stepped in to develop and implement a custom campaign structure that included everything from product targeting to keyword tracking and budget optimization. We took a detailed approach, analyzing the client's products and customer data, so that we could identify which keywords were driving conversions at the lowest cost per acquisition (CPA).
SERVICES
Amazon Marketplace Management
Ad Optimization
Website Conversion Rate Optimization
SEO Content
PPC Management
Amazon Marketplace
PLATFORMS
APPROACH
AirTank took a multifaceted approach to simultaneously reduce costs and improve visibility among consumers. AirTank quickly recognized an excessive number of campaigns running simultaneously inclusive of multiple ineffective keywords, resulting in a hefty advertising spend.
Amazon Marketplace Management
Ad Optimization
70%
CPA decrease in just two weeks
Results
AirTank’s on-going Amazon Marketplace Management services have created a 102% increase in Amazon Marketplace conversions in two weeks.
CPA decreased by 70% in just two weeks
AirTank’s marketing team can help ensure your business isn’t just running the right Amazon Marketplace campaigns, but the most cost-effective campaigns as well. AirTank’s breadth of experience enables us to partner with companies to take their marketing strategies to the next level.