INTEGRITY ENERGY
Website Case Study
PROJECT BRIEF
This innovative alternative energy company was in need of a performance marketing overhaul to generate more leads for their sales team. Their digital media was lacking scalability and structure to optimize performance.
SERVICES
SEO Management
PPC Management
CRO
APPROACH
AirTank identified a localized strategy for both paid and organic media through keyword analysis and better content to improve the search engine optimization of their site.
SEO
AirTank uses a data-driven approach to all of our Search Engine Optimization campaigns. Working with the Integrity Energy team, we were able to identify areas of opportunity through a comprehensive SEO Audit. After building the “roadmap to success” our team worked diligently on producing content that not only would read well to a website visitor but would index rapidly with search engines like Google.
PPC
Our approach to Paid Media is similar to SEO in that we operate based on data that is collected through audits of current campaigns and industry research. The Integrity Energy team provided us with past analytics which allowed us to compare and contract in order to create optimized campaigns which have proven to yield a much higher Return on Ad Spend.
CRO
Conversion Rate Optimization is a key component of helping a client scale online. With our ability to track interaction throughout the website, our team is able to find the highest converting pages along with make tweaks to the other pages for a better User Experience and a higher lead conversion rate.
+200%
Increase Month over Month in Organic Leads
+90%
Increase in Paid Search Leads
Results
Having a robust web presence is a must for any business in today’s eCommerce landscape but can be challenging for businesses to navigate on their own. Fortunately, the marketing experts at AirTank have been there, done that, and know how to create a customized approach to help clients meet their goals and exceed their expectations.