HOODMART
SEO Case Study
PROJECT BRIEF
Hoodmart is a leader in Commercial Kitchen Ventilation. The products they offer are best in class. They had made great strides on their marketing overall, but SEO had not kept pace with this growth. They were looking for a partner who had a focus on expertise in Search Engine Optimization. That’s when they found AirTank.
SERVICES
SEO Management
Content Creation
CRO
APPROACH
AirTank identified a localized strategy for both paid and organic media through keyword analysis and better content to improve the search engine optimization of their site.
SEO
AirTank was engaged to bring subject matter expertise to Hoodmart’s Search Engine Optimization strategy. As a first step AirTank completed a detailed technical audit. We worked with their development partner to help prioritize and implement updates that immediately improved rankings, traffic, and conversion. The next step was to build, optimize, and deliver unique content consistently. The combination of technical updates, and consistent, fresh, and unique content helped make dramatic impact.
+20%
increase in conversions
55%
Increase in Impressions
70%
Increase in keywords ranked
Client Quote
“AirTank has done a great job working with our team and partners to deliver excellent results. Their interest in learning our business, their subject matter expertise has really helped us build a strong organic program that delivers growth for our business.” Steve Spirko, Director, Marketing | Digital & E-Commerce, Hoodmart