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CASE STUDIES

Petabyte Veterinary Practice Management Software Company

rhapsody.vet/

130% Increase in Organic & Paid Advertising B2B Leads!

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Challenge:

Petabyte, a veterinary practice management software company, was in need of increased brand awareness and lead generation. They had a great product and a new website, but needed Search Engine Optimization (SEO) and Paid Search strategy to drive traffic and leads.   

Approach:

AirTank worked with Petabyte veterinary software company to understand their core software functionality and competitor differentiators. Through keyword and competitor analysis we identified strategies to improve organic and paid search traffic.

  • Technical SEO improvements
  • Ongoing SEO content recommendations
  • Set up and management of Google Ads
  • Improved conversion goal tracking

 

Results:

As a result of AirTank’s SEO and Paid Search strategies, Petabyte veterinary practice management software company saw:

  • 55.5% growth in daily sessions
  • 69.7% growth in daily users
  • 130% growth in leads generated

“Before AirTank, we had the content, but lacked the digital marketing strategy to get the results we wanted. AirTank helped us refine and optimize our content, set up goals, and develop the necessary strategies to reach our target audience. Our leads doubled in just a few months!”

- Petabyte

 

 

Conclusion:

AirTank’s marketing team excels at improving traffic and lead generation strategies via paid search and SEO.  AirTank’s breadth of experience enables us to partner with companies to take their marketing strategies to the next level.

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